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2011 Online Video Statistics – March

Here are a few of the online video statistics that caught our attention during March:

CBS Interactive Business Network reported Americans viewed five billion online videos in December 2010, an average of 14.6 hours of online video per viewer.  Company websites that display video convert 30 percent more visitors into buying customers.

comScore’s 2010 US Digital Year in Review revealed 60 percent of the US population watched video online content each month in 2010.

Clickz reports in 2010 the total number of videos streamed online increased by 31.5 percent between January 2010 and January 2011.

According to Loyalty360, 32 percent of smartphone users said they have used a QR code while 70 percent said they plan on using a QR code in the future.  Over half of QR users said they accessed QR codes to access additional information and almost 25 percent accessed QR codes to access video.

comScore’s 2010 Mobile Year in Review revealed 4 out 5 purchased mobile phones in 2010 were smartphones. So far in 2011, the average viewer spends 42 percent more time watching online videos than they did in 2010.

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