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Online Video Statistics for August 2011

Here are a few of the online video statistics that caught our attention during August:

comScore reports that over 180 million (86%) of the U.S. Internet audience viewed online video during July 2011.  Viewers watch online video for an average of 18.5 hours per viewer and engaged in 6.9 billion viewing sessions.

According to comScore Data Mine more than 16 million mobile users in the US watched TV or video on the mobile phones during the three month average period ending June 2011.

Mashable reports that 14 million people, 6.2% of the total mobile audience, in the U.S. scanned a QR Code with their smartphone during June.

According to Forrester Research viewers who watch video on a retail website stayed on average twice as long as the ones who didn’t watch a video, and ultimately were able to see much higher levels of conversion.

eConsultancy reports that Shoeline.com improved the conversion rate by 44% for product pages containing videos.

 

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