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Online Video Statistics for January 2012

Here are a few of the online video related statistics that caught our attention during January 2012:

comScore reported that 182 million U.S. Internet users watched online video content in December 2011 for an average of 23.2 hours per viewer (over 13% more hours per viewer than in November). The total U.S. Internet audience watched 43.5 billion videos.

According to eMarketer a Google and Compete study found that 73% of U.S. B2B information-gatherers who went online to conduct purchase research used a search engine to do so. 25% of all B2B online purchase researchers (and 28% of C-suite executives) accessed the web from their mobile devices. TricomB2B and University of Dayton School of Business Administration found that 59% used a smartphone to gather information.

In an interview with, Scot Wingo, CEO of ChannelAdvisor, shared that he views video as a strategic conversion enhancement with related increases in the 10-20% range when upgrading from a flat presentation to a video presentation.

A DIGIDAY survey found that 57% of marketing respondents plan to increase video advertising in 2012. 43% of agency advertisers and 24% of brand advertisers said they planned to shift funding from display advertising to accommodate more spending for online video in particular.

According to socialmediatoday a Bright Roll survey found that 65% of marketers plan to reallocate campaign spending from TV to online video this year. More than 25% see online and mobile video as the two platforms that will have the overall largest spend increases in the next two years.

YouTube reported that the site has reached 4 billion daily global online video views, a 25% increase in the past eight months.

An infographic from Vincent Abry shows that mobile video streaming increased by 93% worldwide and 35% in the U.S. from 2010 to 2011.

MarketingProfs reports that 12.6% of website traffic in Q4 2011, a 102% increase from Q4 2010, came from mobile devices.


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