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Online Video Statistics for March 2012

Here are a few of the online video related statistics that caught our attention during March 2012:

When professionally-produced video and user-generated video were used in conjunction for a comScore study, lift in share of choice was 35.3% for the featured product and 28% for the brand’s total line. Alone, professionally-produced video resulted in 24.7% and 16% respectively, and user-generated video returned 18.7% and 10%.

ReelSEO reports that video in email’s reach is in excess of 90% of a sender’s list in some cases when also taking into account the animated .GIF and animated .PNG formats.

eMarketer estimates that online video will be the fastest-growing ad format in 2012 with nearly 55% growth.

The Marketing Maven Blog says that 64% of industrial companies are increasing their spending on video, and 46% now have video content on their websites.

Online video now accounts for 50% of all mobile traffic and up to 69% of traffic in certain networks according to Bytemobile research.

In a Flimp Media Survey, 88 percent of marketers indicated that integrating video with email marketing has had a positive effect on their email marketing efforts. In addition, 72 percent believed that buyers were more likely to purchase or convert after viewing an email campaign that incorporated video.

179 million U.S. Internet users watched nearly 38 billion videos of online video content in February according to comScore.

Google reports that 75% of U.S. smartphone owners watch online video on their phones and and 26% do so every day.

MarketingProfs cited an Outbrain study which found that video is the most popular content type (87%) created by brand and agency marketers.

The Web Video Marketing Council shared that 76% of senior executives watch online video and 52% of executives say their tablet is replacing their use of a PC or laptop.

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