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Online Video Statistics for November 2011

Here are a few of the online video related statistics that caught our attention during November 2011:

comScore reported that 184 million US Internet users watched an average of 21.1 hours per viewer and engaged in 42.6 billion video views.

According to Nielsen the amount of time spent streaming videos online is growing at a much faster rate than the number of video viewers.

eMarketer forecasts the number of the number of US tablet users will reach 89.5 million in 2014 and by 2015 there will be 148.6 million smartphone users, stoking demand for mobile online video.

According to Mashable 71% of US Internet users visit video sharing sites on a typical day.

Unbounce published a case study that showed using video on a marketing landing page lifted conversion rates by 100%.

Futuresource Consulting forecasts
consumption of legitimate free and paid for online video is on track to exceed 770 billion views across the USA, UK, France and Germany this year.

 

 

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