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Online Video Statistics for November 2012

Here are a few of the online video statistics that caught our attention during November 2012:

In the US, 183 million people watched more than 37 billion online content videos during September 2012 according to comScore.

A MarketingSherpa case study found video email doubled clickthrough rates for one B2B company.

Eloqua found 51% of the online searches for their video tutorials were a result of direct searches within YouTube, compared to 1% from external Google searches.

Forrester reports Ninety Percent Of The Online Population Will Regularly Watch Video By 2017.

According to Toprank 70% of B2B content marketers use online videos.

The mobile video audience has gained 15 million viewers in the last two years, a 77% increase via Business Insider.

eMarketer predicts there will be 73.3 million mobile video viewers during 2013, up 20% from 2012.

For every one second that a video doesn't start playing there is a 5.8% increase in the rate at which viewers bail out via CNN.

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